AGRIP-SIMPLE-2026-IM-CHARACTERISTICS

The expected ultimate impact is to increase the awareness of the merits of Union agricultural products by the Union consumers and to enhance the competitiveness and consumption of Union agri-food products, raise their profile and increase their market share.

The objective is to highlight at least one of the specific features of agricultural production methods in the Union, particularly in terms of food safety, traceability, authenticity, labelling, nutritional and health aspects, animal welfare, respect for the environment and sustainability (including climate benefits such as greenhouse gas emissions reduction and/or increase in carbon removals), and the characteristics of agricultural and food products, particularly in terms of their quality, taste, diversity or traditions.