Pure Terra Ventures

PureTerra Ventures, a specialist VC investing globally in disruptive water entrepreneurs that define the new era of water.

Founded in 2017, PureTerra Ventures backs early-stage water startups with advanced scientific hardware or AI-driven software solutions ready for commercial scale. It focuses on technologies that make industrial water suitable for reuse while simultaneously enabling the recovery of scarce resources, such as lithium and phosphorus. 

The VC firm has a global investment scope and claims to have a network of distributors, utilities, government departments, blue-chip companies and other key players in the Chinese water market. According to PureTerra Ventures, it uses this network to contribute to the commercial success of its portfolio companies. 

PureTerra Ventures secured €73 million for its Fund I from Orange Wings (Shawn Harris), the European Investment Fund (EIF), Invest-NL, insurer a.s.r., as well as a broad group of entrepreneurs. It has already backed 14 water companies using its Fund I. 

For its second fund, the VC firm intends to maintain the strategy of its first fund, investing in scalable technologies aimed at improving water efficiency, cleanliness, and safety across industries such as energy, food, chemicals, and semiconductors.