AGRIP-SIMPLE-2026-IM-FRESH-FV

The expected ultimate impact is to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.

The Commission is committed to promoting balanced and healthy dietary practices. Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet. The messages could notably focus on aiming at having at least five portions of a variety of fruit and vegetables each day; knowing the place of fruit and vegetables in the food pyramid and understanding the beneficial impact of fruit and vegetable consumption on health.

The objective is to increase the consumption of Union fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.