Culture, Creativity and Inclusive Society - 2027

Europe’s rich cultural heritage and strong creative industries not only reflect our past but also shape our future. It is by building on this foundation and developing our strengths that we can face the great challenges of our time with confidence and shape a desirable common future. Europe's cultural heritage originates from the interaction between people and places through time and is constantly evolving^[1]. Every citizen has a right to engage with the cultural heritage of their choice, while respecting the rights and freedoms of others, as an aspect of the right to participate freely in cultural life^[2].

Europe’s diverse tangible and intangible cultural heritage and dynamic cultural and creative industries (CCIs) are strategic assets. They enrich our lives, foster social cohesion and societal resilience, and contribute to a sense of belonging. They underpin a growing economy that generates more employment than the automotive industry and a similar trade balance as food, drinks and tobacco combined. Many of Europe’s multinational companies build their international success on European heritage and creativity. At the same time, the sector is nurturing large numbers of dynamic small, medium (SMEs) and micro enterprises, creating employment not the least for young people, while deploying their creativity not only to generate income but also to contribute to social and cultural sustainability, wellbeing and to projecting European values at home and abroad. The cultural and creative industries are engines of innovation not only in themselves, but across the entire economy, thus contributing strongly to Europe’s overall competitiveness and future prosperity.

This destination adopts a people-centred perspective and places cultural heritage and the cultural and creative industries at the very heart of the European economy, its competitiveness and sustainability. R&I activities under this destination will be aligned with the main principles and objectives of the Culture Compass for Europe and support objectives such as circular and just fashion and textiles value-chains, social cohesion and resilience through arts, design and cultural practices and creative entrepreneurial ecosystems for regional development. R&I activities under this destination will support and strengthen European cultural heritage and cultural and creative industries essentially along the following lines:

Europe’s sustainable prosperity and competitiveness: To secure Europe’s future prosperity and competitiveness, it is necessary to unlock the innovative power of our cultural heritage and CCIs. The CCIs contribute strongly to drive innovation not only in themselves but also in other industries and economic sectors, shape new technologies and can contribute to user-driven innovation, open innovation and cross-sectoral innovation, in addition to their wider societal contributions such as to cultural wealth, social cohesion and resilience.

R&I actions under this area will focus on boosting the innovation-driving role of the CCIs, on creative startups, on the impact of artificial intelligence technologies on creativity and CCIs, while ensuring that new technologies are fairly deployed, along with the contributions of artistic intelligence and soft skills, boosting a circular economy and global partnerships in cultural policies and CCIs, among other things.

Supporting people, strengthening our societies and our social model: Cultural heritage, the arts and the CCIs have a crucial role to play for resilient and socially sustainable societies, shaping and strengthening the values that hold us together and give meaning and a sense of belonging.

R&I actions under this area will focus on boosting the role of culture, the arts and creative industries in contributing to well-being, to the social economy and in general the societal impact of cultural heritage. R&I actions will explore and strengthen the role of culture, heritage and CCIs in shaping the technologies of the future and focus on safeguarding intangible heritage and linguistic diversity, on sustainable cultural tourism and on countering illicit trafficking of cultural goods, among others.

Some actions funded under this Destination will need access to and/or generate data. Where appropriate, actions should leverage the data and services available through European Research Infrastructures federated under the European Open Science Cloud or included in the European Strategy Forum on Research Infrastructures (ESFRI) and the ESFRI roadmap, as well as data from relevant European Data Spaces. In particular, projects that produce data or digital tools of potential interest to cultural heritage institutions or researchers should, as appropriate, establish links to and/or consider integrating their results in the European Collaborative Cloud for Cultural Heritage (ECCCH)^[3].Particular efforts should be made to ensure that the data produced in the context of actions under this Destination is FAIR (Findable, Accessible, Interoperable and Re-usable).

The innovation ecosystems created and nurtured by the Knowledge and Innovation Communities (KICs) of the European Institute of Innovation and Technology (EIT), in particular the KIC “EIT Culture and Creativity”, may contribute to actions under this destination, and may as appropriate be considered by applicants. Furthermore, applicants are invited to consult funding opportunities in other parts of the Horizon Europe Work Programme, including for instance the funding opportunities for companies, high potential start-ups, entrepreneurs and innovative researchers offered under the European Innovation Council.

R&I actions under this Destination will help ensure Europe’s sustainable prosperity and competitiveness, support people, strengthening our societies and our social model, contribute to protecting our democracy, upholding our values and boosting a global Europe, leveraging our power and partnerships. They will contribute to reaching the UN Sustainable Development Goals and to building a stronger, more participatory and crisis-resilient society and economy. They will support the realisation of the full potential of cultural heritage, arts and cultural and creative industries as drivers of sustainable innovation and a European sense of belonging.

To maximise the impacts of R&I under this Destination in line with EU priorities, international cooperation is encouraged whenever relevant in the proposed topics.

Expected impact:

Proposals for topics under this Destination should set out a credible pathway to contributing to the following expected impact of the Horizon Europe Strategic Plan:

• The full potential of cultural heritage, arts and cultural and creative industries and sectors as drivers of both sustainable innovation and a European sense of belonging is realised through a continuous engagement with society, citizens and economic sectors.

[1] Council conclusions of 21 May 2014 on cultural heritage as a strategic resource for a sustainable Europe (2014/C 183/08) https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52014XG0614(08)

[2] CETS 199 - Council of Europe Framework Convention on the Value of Cultural Heritage for Society (coe.int)

[3] See further for instance https://research-and-innovation.ec.europa.eu/research-area/social-sciences-and-humanities/cultural-heritage-and-cultural-and-creative-industries-ccis/cultural-heritage-cloud_en

Expected Outcome:

Projects should contribute to all of the following expected outcomes:

• The number and impact of CCI^[1]-driven innovations in Europe are increased thanks to a wide uptake of evidence-based measures stemming from EU-funded research. These results are followed up with appropriate assessments and Key Performance Indicators.
• Innovation driven by the cultural and creative industries continues to be boosted beyond project funding through a long-term economically sustainable ecosystem.
• A vision of European CCIs as an essential engine of sustainable innovation and competitiveness is broadly established, making CCIs a natural part of European, national, regional and local innovation efforts.

Scope:

The transition towards a consolidated culture- and creativity-driven European innovation ecosystem represents a strategic imperative for Europe's future competitiveness and societal resilience. In an era where technological advancements alone no longer guarantee competitiveness, the CCIs emerge as essential drivers of transformative change and prosperity. It is necessary to unlock the innovative power of Europe’s cultural and creative industries both in themselves and as drivers of innovation in other economic sectors. CCIs shape new technologies and can contribute to user-driven innovation, open innovation, cross-sectoral innovation^[2] and to creative entrepreneurial ecosystems for regional development. CCIs are often the first to find productive uses for new technologies and establish meaningful connections between different technologies, thus paving the way for wider uptake that improves productivity and competitiveness in the wider economy. Europe’s CCIs can thus act as a crucial technology incubator, in addition to their wider societal contributions such as to cultural wealth, social cohesion and resilience.

Significant research and innovation efforts have been made to boost CCIs and strengthen them as engines of innovation. Notably, Horizon Europe’s Cluster 2 has launched more than 30 R&I projects with the collective objective to boost a culture and creativity driven European innovation ecosystem, establishing a collaborative platform for this purpose^[3]. Furthermore, the European Institute for Innovation and Technology has established a Knowledge and Innovation Community for the Cultural and Creative Sectors and Industries^[4], and a Large-Scale Partnership for the Cultural and Creative Industries Ecosystem has been set up under the EU Pact for Skills^[5] .

The challenge is to build on, consolidate and complement, as appropriate, the key results such as technologies, solutions, methods, networks and platforms developed by these R&I projects and initiatives as well as by other relevant actions, with the objective to achieve long-term impact in terms of thriving CCIs that proactively engage in innovation and achieve significant economic growth.

The project funded under this topic should build on and improve existing innovation ecosystems to make them effective for the CCIs. Difficulties to properly boost CCI-driven innovation need to be overcome, such as those linked to CCIs consisting mainly of small and micro enterprises with difficulties to fit into commonly applied innovation support models based on fast-growth startups, challenges in properly valuing the IPR of CCIs, inconsistencies between cultural and innovation policies, or issues linked to the particularities of CCI entrepreneurs. Solutions should go beyond common practice in innovation support and deploy for example portfolio approaches that make clusters of organisations investable entities. The project does not need to seek standardised approaches that work across the full diversity of the CCIs and of EU Member States and Associated Countries but should allow for taking local contexts into account. Nevertheless, the project should seek to establish common principles and active knowledge exchange across Europe.

To properly follow up the results of its work, the project should develop suitable Key Performance Indicators and assessment frameworks, including with a base line for the initial situation.

In order to achieve an enduring impact, the project should ensure long-term economically sustainable ecosystems. To be effective, it is important that the project, as appropriate, builds on previous work as well as complements and links to ongoing related initiatives. The long-term sustainable ecosystems should therefore, as appropriate, build on existing networks and/or platforms, and should involve the key stakeholders, covering most EU Member States and Associated Countries as well as a wide range of CCIs. Proposals should include an outline of the sustainable and adaptable economic model envisaged, but do not need to describe it in full detail.

In order to engage entities which are not part of the project consortium, such as important innovation support actors or CCIs, projects may award financial support to third parties. Such support can only be given in the form of grants.

The Commission estimates that a project duration of at least 5 years is appropriate, in order to be able to achieve the expected long-term impacts.

[1] CCIs as defined in the European Parliament Resolution ‘A coherent EU policy for cultural and creative industries’: https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52016IP0486&from=EN

[2] See for instance Open Method of Coordination report ‘The role of public policies in developing entrepreneurial and innovation potential of the cultural and creative sectors’

[3] Including projects funded under the call topics HORIZON-CL2-2021-HERITAGE-01-03, HORIZON-CL2-2022-HERITAGE-01-04, HORIZON-CL2-2022-HERITAGE-01-05, HORIZON-CL2-2022-HERITAGE-01-06, HORIZON-CL2-2022-HERITAGE-01-09, HORIZON-CL2-2022-HERITAGE-02-01, HORIZON-CL2-2023-HERITAGE-01-02, HORIZON-CL2-2023-HERITAGE-01-06, HORIZON-CL2-2024-HERITAGE-01-02, HORIZON-CL2-2024-HERITAGE-01-03, HORIZON-CL2-2025-01-HERITAGE-04, HORIZON-CL2-2025-01-HERITAGE-05, HORIZON-CL2-2025-01-HERITAGE-06.

[4] https://www.eit.europa.eu/eit-community/eit-culture-creativity

[5] https://pact-for-skills.ec.europa.eu/about/industrial-ecosystems-and-partnerships/creative-and-cultural-industries_en