Brand Capital

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The strategic investment arm of The Times Group, Brand Capital leverages brand-led growth and value creation via unique and pioneering investment models and programmes.

Use:
Date closing: -
Amount: -
Industry focus: All
Total budget: -
Entity type: Private Equity Firm
Vertical focus: Retail, FMCG, Consumer Durables, Realty, Digital and Mobile and E-Retail to Health & Wellness, Financial Services and Consumer Services
Website: https://www.brandcapital.co.in/

Status:
Open
Funding type:
Geographic focus: Middle East;
Public/Private: Private
Stage focus: Seed;
Applicant target: Startup;

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Overview

Different from an archetypal private equity player, Brand Capital works with established businesses as well as early stage entrepreneurs by contributing ‘Intellectual Capital’ to support the creation of a brand strategy and a planned media spread. They have 850+ investee companies across sectors as diverse as Retail, FMCG, Consumer Durables, Realty, Digital and Mobile and E-Retail to Health & Wellness, Financial Services and Consumer Services among others.

At Brand Capital their mission is to ideate, articulate and establish a business growth potential through the branding prism. To do this, they engage with growth-oriented Indian entrepreneurs (established or upcoming) to provide funding for incremental or long- term advertisement solutions and brand building needs. They help in designing effective corporate branding strategies for our investees by harnessing the advertising power of iconic ‘Times Group’ media vehicles such as Times of India, Times Now, The Economic Times, ET Now, Radio Mirchi and Times Internet Limited, among others.

Applicants willing to get in touch with Brand Capital can follow this link.

Portfolio: Cleartrip, Leverage Edu, Lionsgate, GOQii.

Last updated on 2022-12-15 11:39